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Reuters Pharma 2022 - a day one overview - part 1

The Reuters Pharma event 2022 began as a bustling industry affair yesterday, based out of the Nice Acropolis convention centre on France’s balmy south coast.

Sales & Marketing

Pharma sales rep talking to a GP over video conferencing

Experts discuss the field force’s customer-centric future

The ways in which HCPs prefer to engage with pharma has been changing for quite some time, and the digital transformation brought by COVID has dramatically accelerated that.

News

Axtria scores $150m investment from Bain Capital Tech Opport...

Life sciences software company Axtria has received a $150 million investment from Bain Capital Tech Opportunities to expand its suite of AI-platforms for omnichannel commercial operations.<

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Webinars

Customer engagement and pharma’s field force future

How healthcare professionals (HCPs) prefer to engage with pharma companies has been changing for some time, and COVID’s digital transformation of society has dramatically accelerated this.<

Reuters Pharma 2022 - a day one overview - part 1

Experts discuss the field force’s customer-centric future

Axtria scores $150m investment from Bain Capital Tech Opport...

Customer engagement and pharma’s field force future

Hyundai Bio plans trials of antiviral for dengue fever

Fixing clinical trial data management

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