Sales & Marketing 7 commercial, sales, and marketing predictions for 2023 In 2022, life sciences companies have been hard at work breaking down silos to better serve patients and healthcare professionals (HCPs).
News Novo sues Lilly over 'misleading' GLP-1 ad campaigning The rivalry between Novo Nordisk and Eli Lilly in the GLP-1 market has spilled over into the courts in the US, with claims of misleading advertising.
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