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Future-proofing pharma with a multichannel approach to sales...

Deploying a multichannel approach to marketing, backed by the use of advanced analytics, could help pharma evolve and secure a successful future, but remaining inactive in this area would be a

Articles

Attracting talent to pharma and med comms

Ben Adams explains how a video collaboration between a school and an agency specialising in medical communications has helped to raise the profile of the industry among young people.

News

Novo puts $285m into monthly GLP-1 based on Ascendis tech

Novo Nordisk has partnered with Ascendis Pharma on less frequently dosed drugs for obesity and other metabolic diseases, starting with a once-monthly GLP-1 receptor agonist.

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Sales & Marketing

Global reach, personal touch: Mastering customer engagement ...

In today's interconnected pharma market, the ability to scale engagement across borders is essential for survival and growth.

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