Digital From weeks to minutes: How AI transforms pharmaceutical mark... Agentic AI isn’t just another analytical instrument. It represents a reimagining of how strategic intelligence is generated and applied.
Sales & Marketing 5 Things to watch at Fierce Pharma Week 2025: What every pha... Fierce Pharma Week 2025, 8th to 11th September 2025 in Philadelphia marks a historic shift in pharmaceutical industry events.
Views & Analysis Can AI agents reimagine pharma marketing from the ground up? At an invite-only event last week on Google's campus, EVERSANA made its pitch for re-imagining pharma marketing in the age of AI.
News FDA approves higher Wegovy dose via 4th priority voucher The US FDA has approved a fourth product via its new National Priority Voucher Programme -- a 7.2 mg dose of Novo Nordisk's weight loss drug Wegovy (semaglutide), to be marketed as Wegovy HD.
Sales & Marketing Sponsored Using AI-driven synthetic personas to take your insights fur... As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.