Digital From weeks to minutes: How AI transforms pharmaceutical mark... Agentic AI isn’t just another analytical instrument. It represents a reimagining of how strategic intelligence is generated and applied.
Sales & Marketing 5 Things to watch at Fierce Pharma Week 2025: What every pha... Fierce Pharma Week 2025, 8th to 11th September 2025 in Philadelphia marks a historic shift in pharmaceutical industry events.
Views & Analysis Can AI agents reimagine pharma marketing from the ground up? At an invite-only event last week on Google's campus, EVERSANA made its pitch for re-imagining pharma marketing in the age of AI.
News J&J jumps on the MFN pricing train Johnson & Johnson is the latest pharma group to agree a Most-Favoured Nation (MFN) drug pricing deal with the Trump administration to avert tariffs.
Sales & Marketing Sponsored How to meet your physicians where they are online A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.