Partner Content Partner Content How to fix your adherence problem Typical patient support programs fail to improve adherence - and it’s costing the pharma industry billions. Here’s how to do a better job.
News Janssen makes iSTEP clinical trials digital platform open to... iSTEP integrates mobile technology, 'smart' blister packs of pills and electronic labelling.
Views & Analysis Harnessing behavioural science for smart communications Behavioural science can be applied to inform and improve outcomes all round.
Views & Analysis Patient personas can help drive behaviour change Creating patient personas from large data sets can drive greater understanding of patients' behaviours.
News AI-based smartphone app achieves full adherence in study AiCure uses smartphone camera to confirm medication identity and adherence.
Views & Analysis Effective support for self-managing chronic illness Healthcare support systems that take a truly patient-centric approach can promote optimum outcomes.
News BioMarin starts rebuilding after its downsizing spree BioMarin has made its first M&A play under James Sabry, buying Inozyme to flesh out its enzyme replacement therapies (ERTs) for rare diseases.
Market Access Sponsored Bridging research and clinical guidelines – interactive stra... Medical affairs is evolving. Understanding how to harness real-world data and digital insights is essential.