As access to healthcare professionals (HCPs) declines, the challenges facing sales representatives continue to increase: less time with HCPs, Sunshine Act restrictions, and integration of p
Whether artificial intelligence (AI) could replace reps entirely was the subject of a discussion at this year’s Veeva’s European Commercial & Medical Summit.
A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.