Sales & Marketing Views & Analysis

Views & Analysis

2019: the year of the pharma mega-merger

2019 will be remembered as the year of the pharma mega-merger. Richard Staines looks back at a year that changed the landscape of big pharma

Views & Analysis

GSK finds synergies with global marketing strategy

GSK has shifted towards a global marketing model influenced by a Netflix-style approach that aims to match content to the person receiving it.

Views & Analysis

15 pharma trends for 2020

Real world evidence, patient centricity and new digital experiences are among the top 15 trends set to change clinical research and treatment commercialisation in 2020, according to Syneos

Views & Analysis

The concept of a new year with new ideas. Hand showing light bulb with luminous numbers 2020.

Nine for 2019: how did we do on our predictions, and what do...

Year-ends prompt reflection, both on what’s happened in the last 12 months and on the year ahead.

Views & Analysis

Cut a long story smart: When data meets storytelling

There are two words we hear more and more in the era of modern marketing communications: data and storytelling. At face value, they seem like very separate entities.

Views & Analysis