Sales & Marketing Views & Analysis

Views & Analysis

Digital

Artificial-intelligence-in-pharma-sales-and-marketing

Artificial intelligence in pharma sales & marketing: practic...

The buzz around AI can often be overwhelming, with little indication of how to separate wishful predictions from practical technologies that are available now.

Sales & Marketing

Lundbeck’s digital strategy and how they manage global and l...

Like all large pharmaceutical companies, Lundbeck operates and manages many different digital marketing and information channels.

Views & Analysis

Humanising healthcare through technology

An early exposure to computer science by way of the Commodore 64, combined with subsequent medical studies, set Roberto Ascione on the path to combining healthcare and software.

Views & Analysis

Comms from the ground up

David Hunt’s career has taken him from painting Havas Lynx Group’s offices to running the agency, and now to LA to head up the West Coast for Havas Health & You.

Views & Analysis