Sales & Marketing Views & Analysis

Views & Analysis

Sales & Marketing

Servier reveal how they are using data to empower their fiel...

The French independent pharmaceutical Servier is putting data at the foundation of its customer relationship management strategy.

Views & Analysis

Launch excellence in a disrupted world

The accelerating speed of change within the pharmaceutical launch environment raises considerable challenges for launch excellence, as companies grapple with a complex and ever-changing wor

Views & Analysis

The best-selling drugs of the next 5 years

Merck & Co’s immuno-oncology drug Keytruda (pembrolizumab) is projected to be the best-selling dru

Sales & Marketing

Teva’s strategy for multichannel engagement

Teva has a simple strategy for multichannel customer relationship management (CRM) and at its heart is the alignment of marketing activities to business objectives.

Digital

Artificial-intelligence-in-pharma-sales-and-marketing

Artificial intelligence in pharma sales & marketing: practic...

The buzz around AI can often be overwhelming, with little indication of how to separate wishful predictions from practical technologies that are available now.

Sales & Marketing