Sales & Marketing Views & Analysis

Views & Analysis

Designing HCP engagement for the next normal

Life sciences companies’ engagement with HCPs has changed significantly in the past 12 months, as the COVID-19 pandemic struck.

White Papers

4 ways to embed data-driven best practice in pharma HCP comm...

Virtual communications between sales reps and HCPs jumped significantly during 2020, making it more important than ever for pharma companies to maintain up-to-date customer data. O

Sales & Marketing

Pharma sales rep talking to a GP over video conferencing

What comes next: digital transformation in B2B life sciences...

As the contours of a post-pandemic world begin to take shape, those working B2B sales in the life sciences acknowledge that the industry must adapt to some permanent shifts.

Views & Analysis

mapping the path to better communication outcomes

The power of communication: engaging diverse groups in healt...

Humans are diverse and communications to engage us need to be inclusive.

Digital

Country focus: Hungary carves out a niche in digital pharma

AI simulated cell company Turbine is just one of many digital drug discovery firms on the rise in Hungary.

Views & Analysis

What Is The Best Way to Incentivize a Digital-First Sales Team

What Is The Best Way to Incentivise a Digital-First Sales Te...

Incentivising people with KPI-linked bonuses is nothing new. Especially in commercial roles it has long been standard. The issue with KPIs is they can be very ineffective.

Designing HCP engagement for the next normal

4 ways to embed data-driven best practice in pharma HCP comm...

What comes next: digital transformation in B2B life sciences...

The power of communication: engaging diverse groups in healt...

Country focus: Hungary carves out a niche in digital pharma

What Is The Best Way to Incentivise a Digital-First Sales Te...

CMS aims for broader GLP-1 access via federal programmes

How to meet your physicians where they are online

Views & Analysis

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