Sales & Marketing Views & Analysis

Views & Analysis

Sales & Marketing

The post-pandemic evolution of pharma-doctor digital interac...

M3’s Tim Russell and Maxim Polyakov, together with Digital Futureway’s Heather Hancock, discuss new research on how doctor engagement has been altered by COVID-19.

Sales & Marketing

Deep Dive: Communications and Commercialisation

The COVID-19 pandemic kickstarted a period of profound change in how the pharmaceutical industry approaches both communications and commercialisation.

Views & Analysis

Developing case-based content to engage HCPs

In this instalment of EPG Health’s HCP engagement series, Georga Cottle discusses how case-based learning connects medical theory to medical practice.

Sales & Marketing

Top email calamities to avoid … and how to make an impact in...

Oliver Stohlmann’s Corporate Survival Hacks series draws on his experiences of working in local, regional and global life science communications to offer some little tips for enjoying a big

Sales & Marketing

The benefits of being a family-run pharma company

The third generation of his family to hold a leadership role at Chiesi Group, Giacomo Chiesi reflects on the lessons he learned from his father and grandfather - and from his work as a form

Sales & Marketing

The post-COVID future of physician sample access and engagem...

Building modern commercialisation strategies requires pharma to find the right balance of old ways and new approaches, says Cardinal Health’s Jennifer Baughman.

The post-pandemic evolution of pharma-doctor digital interac...

Deep Dive: Communications and Commercialisation

Developing case-based content to engage HCPs

Top email calamities to avoid … and how to make an impact in...

The benefits of being a family-run pharma company

The post-COVID future of physician sample access and engagem...

The long-delayed promise of the microbiome, with Sam Possemi...

How to meet your physicians where they are online

Views & Analysis

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