Sales & Marketing Views & Analysis

Views & Analysis

Pricing, Profits and Progress: Pharma’s Post-COVID Prioritie...

As post-pandemic recovery begins, big pharma remains in the spotlight. Jesse Mendelsohn explores pharma's priorities on pricing, profits and progress post-

Sales & Marketing

Pharma sales rep talking to a GP over video conferencing

Experts discuss the field force’s customer-centric future

The ways in which HCPs prefer to engage with pharma has been changing for quite some time, and the digital transformation brought by COVID has dramatically accelerated that.

Sales & Marketing

Pharma’s post-COVID prospects: the pharmaphorum podcast

In this latest podcast, pharmaphorum spoke to Andrew Meade, life sciences lead UK and Ireland at Accenture, about the trends that emerged in this year’s Q1 results season.

Views & Analysis

Diversity Teamwork Discussion Meeting Planning Concept

How diversity can help life sciences advance its lifesaving ...

Paula Parfitt discusses the importance of workplace diversity and how life science companies can build a thriving, diverse workforce.

Views & Analysis

What is modular content and why do pharma marketers need it ...

Modular content is an established practice among digital and content marketers in sectors such as FMCG and retail, who are challenged with increasing demand for more content and creati

Sales & Marketing