Views & Analysis

Sales & Marketing
Cutting through the Noise

Cutting through the noise

The pandemic has given us a surge of opportunities to take fresh looks at how we live, work and play with huge changes of pace and direction being funnelled through technology.

Sales & Marketing
building internal strength

Building internal strength

Creating certainty in a landscape still convulsed by the pandemic is a lofty ambition, but pharma companies can use the disruption to develop positive internal change, as well as shoring up

Sales & Marketing
compass struggling to find effective routes

Focussing on pharma’s blind spot

Industry’s free pass to its target audience has been shredded by the pandemic leaving the sales force compass struggling to find effective routes.