Views & Analysis

Views & Analysis
healthcare professional

Amplifying HCP engagement using modular content

Emma Hyland, VP strategy, commercial content at Veeva Systems, tells us modular content is the most significant wave of innovation hitting the content world in life sciences, and rightly so

Sales & Marketing
Pharma’s New Frontier
Sponsored

Pharma’s New Frontier

MSLs are in prime position to build new structures of engagement as the pharma industry recalibrates after the disruptive force of the pandemic.