Sales & Marketing Views & Analysis

Views & Analysis

Sales & Marketing

Neil Newhouse, Kathy Rice, Greg Walden, and Friz Bittenbender at BIO 2024

At BIO 2024, an industry vows to reclaim its narrative

At BIO2024 experts agreed that in a period where pharma is deeply unpopular, the industry must be proactive in telling its story.

Sales & Marketing

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12 Questions with Kirsten Parr

Kirsten Parr heads up CMC Connect, a division of IPG Health Medical Communications, and has over 25 years’ experience in the industry.

Sales & Marketing

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12 Questions with Michael Stevinson

Michael Stevinson is Global Agency Head at Caudex, an IPG Health Medical Communications company.

Sales & Marketing

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12 Questions with Pilar de la Rocha Mur

Pilar de la Rocha Mur is Head of Clinical Operations EMEA (Europe, Middle East, and Africa) at BeiGene.

Sales & Marketing

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12 Questions with Ariel Buda-Levin

Ariel Buda-Levin, MSc, is President of Medical Communications across Area23 on Hudson, ProHealth, and Trio, as well as the Commercial Medical Communications Champion at IPG Health Network.

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Omnichannel odyssey: Trends redefining marketing in 2024

In today’s world, customers are bombarded with advertisements everywhere they turn. Open any social media platform, and there they are. Check your email inbox, and there are more of them.

At BIO 2024, an industry vows to reclaim its narrative

12 Questions with Kirsten Parr

12 Questions with Michael Stevinson

12 Questions with Pilar de la Rocha Mur

12 Questions with Ariel Buda-Levin

Omnichannel odyssey: Trends redefining marketing in 2024

GSK to file Jemperli for rectal cancer after phase 3 readout

Discover a new era of healthcare panel engagement: Grounded ...

Views & Analysis

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