Views & Analysis

Sales & Marketing
the power of GenAI

Power launch excellence with generative AI

As debate about the usefulness and ethics of generative artificial intelligence (AI) continues, the pharmaceutical industry needs to consider the advantages it can offer, especially for inc

Sales & Marketing
12 Questions with Caroline Phillips
Sponsored

12 Questions with Caroline Phillips

Caroline Phillips is the Vice President of Medical Affairs at Medscape, with over 25 years of experience in the pharmaceutical industry.

Sales & Marketing
brand planning workshop
Sponsored

Upscaling your brand strategy: New ways of planning

Traditionally, brand teams have stored plans and important data in static documents like PowerPoint decks or spreadsheets, leading to a variety of version control issues once plans cascaded