Solution Spotlight: Insights Management Platform supports smart decisions
The Within3 Insights Management Platform gathers, analyses, and reports key insights that drive strategy-impacting decisions up to 3x faster. It cuts reporting timelines from months to days and eliminates 90% of users’ workloads, ensuring the customer's voice is heard and integrated throughout the decision-making process.
What problem or status quo deficiency are you solving?
We help organisations understand whether their medical or commercial strategies are working.
Pharma companies access many different data sets, all of which tend to be siloed: field interactions, social listening, medical congress data, scientific interactions, market access data, et cetera. This information is separate, and disparate. Bringing it together to understand the market landscape as it pertains to your organisation, therapies, and strategy can be slow, expensive, and often tainted with confirmation bias.
Without a solution like Within3, organizations are flying blind in terms of their medical and commercial strategies, and whether they're impacting the market in a positive way.
What has made this problem challenging to address in the past?
What's made this problem challenging is the proliferation of data. Currently, market data sources are siloed and disparate. They're not tied to individual strategies, products, or brands. Until now, there haven't been sufficient developments in artificial intelligence to bring those complex data ecosystems together, and answer organisations’ pressing questions.
A lot of organizations are investing, in some cases millions of dollars, to build out internal solutions to solve these issues. Within3 is available now, and is far more cost-effective than anything we've seen in terms of ‘build your own’ solutions.
What new innovations does your solution bring to bear on these challenges?
Within3 is a market leader in building and implementing artificial intelligence and technology solutions to address the insights and strategy problem.
Out of the box, we aggregate data from more than 800 social sites and news sources, more than 300 million lives’ worth of claims data, five years of global scientific publications and clinical information, and transparency information from more than 30 countries.
Our technology features significant innovations in data handling, processing and aggregation, as well as the application of new AI models. Our intellectual property has been developed over 15 years working with the top 20 pharmaceutical companies.
How does your solution work?
Our solution starts off with our client’s strategy. We work with our clients to understand their medical or commercial strategies relative to a particular therapy or compound. Then, we use that strategy to train our AI models. That becomes the foundation for our data analysis.
We then aggregate vast sets of integrated data, and augment that with client data aligned specifically with the client’s strategy. We perform reporting and analytics against that information, and output readable, easy-to-use reporting that saves our clients tremendous amounts of time on understanding and communicating insights across the organisation.
What makes your solution stand out in the market?
We're the only solution that covers the entire insight and strategy process from strategy definition, all the way through to cross-organisational communication and action. Other solutions might feature dashboards or analysis, and some others might include some kind of ChatGPT interface with certain data sets. But only Within3 is a holistic, 360-degree, end-to-end solution – we believe it’s the most advanced product of its kind in the marketplace.
What concrete outcomes and KPI benefits does your solution convey?
We hear a few things from our customers.
One is that our platform is directly helping them understand and refine their investments in their medical or commercial strategies to get better outcomes.
Two: Our solutions are saving clients countless hours on processing, understanding, and communicating this information.
Three: Our capability set includes data and technologies capable of replacing different point solutions our clients might already have. As such, our clients are able to bring down their technology investment and spend by adopting Within3.
How does your solution improve the experience for the end user?
Our solution makes life easy for the end user. It’s a historically complicated, challenging process to assess and understand the efficacy of your medical or commercial strategy. Our solution makes it very, very easy for end users to do this.
They don’t need to be technology or data science experts – they just need to be experts in their business.
Our product saves countless hours on behalf of the end user. And all Within3 solutions include client success services to ensure that everyone who adopts our solutions can use them as though they were an expert.
How does your solution compare with similar competitive offerings?
Our solution handles the entire lifecycle of the insights management process, whereas other solutions only handle parts and pieces. As such, Within3 is uniquely capable of driving higher ROI, improving accuracy, and saving much more time and cost than other solutions on the market. Furthermore, our solution is designed to work hand-in-hand with a client's own ecosystem and data environment to minimize cost and integration work.
What do your customers have to say about this solution?
Here are some real customer quotes about Within3 solutions:
“As far as what we did with insights… it’s infinite! We used those insights to help with the iteration of our product. We’ve designed patient support programs with those insights. We’ve made adjustments to our call center. It’s really helped solidify our business planning for the year ahead.” - Commercial Team Lead, Top 20 Pharma Company
“We’re in a really good place. It streamlined our efforts and also helped us reduce costs… that was a great benefit.” - Medical Affairs Team Lead, Top 20 Pharma Company
“It saves me a lot of time from a documentation perspective. I think it will help significantly.” - Top 20 Pharma Client
About Within3
Within3 is the world leader in life science insights management. The Within3 Insights Management Platform gathers, integrates, and analyzes insights better than any other platform on the market, reducing insight reporting from months to days and eliminating 90% of the workload. Companies use Within3 to drive strategy-impacting decisions up to 3x faster and ensure the customer’s voice is heard across the enterprise. To learn more about the insights management platform or to request a demo, visit www.within3.com.
