Sales & Marketing Views & Analysis

Views & Analysis

Sales & Marketing

How to evaluate an omnichannel solution: A simple framework

In today’s complex communications landscape, the path of information from sender to recipient is not as straightforward as it once was.

Sales & Marketing

Inside the Inflation Reduction Act’s upcoming legal battles

Nine plaintiffs – six pharma companies and two alliances of industry groups – have sued the government over the price negotiation provisions of the Inflation Reduction Act (IRA), employing

Sales & Marketing

Celebrating 75 Years of the NHS: A timeline

Since its inception in 1948, the National Health Service (NHS) has played a crucial role in providing accessible healthcare to millions in the United Kingdom.

Sales & Marketing

Around the world in pharma events

Stay up to date with key industry meetings and conferences in 2023

Sales & Marketing

12 Questions with Stefan Woxström

Stefan Woxström leads the Europe and Canada business at AstraZeneca and brings a wealth of experience from 27 years with the organisation, having held a variety of local and regional roles

Sales & Marketing

Deep Dive: Communications & Commercialisation 2023

The battle over drug pricing reforms in the US is heading for the courtroom as multiple pharma companies file legal challenges against the controversial Inflation Reduction Act.

How to evaluate an omnichannel solution: A simple framework

Inside the Inflation Reduction Act’s upcoming legal battles

Celebrating 75 Years of the NHS: A timeline

Around the world in pharma events

12 Questions with Stefan Woxström

Deep Dive: Communications & Commercialisation 2023

On genomics, NGS, and doing much more good than bad, with Ma...

How to meet your physicians where they are online

Views & Analysis

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