Multi-channel marketing is again a hot topic in the pharma industry, with its promise of improved productivity yielding bottom-line commercial benefits.
Engaging with the relevant healthcare stakeholders for pharma company sales forces increasingly requires on-going adapatation and new skills, but engaging in the rare disease space is even hard
The definition of the payer and the way in which healthcare spending decisions are made is changing, as complex networks of payers and clinicians become the new stakeholders with which the pharma i
A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.