Exclusive: Day two live coverage from 2018 eyeforpharma Barcelona
Event coverage
pharmaphorum in conjunction with IQVIA present exclusive highlights and coverage generated on-site at the 2018 eyeforpharma Barcelona conference.
Themes discussed at the conference this year included:
- Commercial Model Innovation
- Augmented Intelligence
- Enhanced Patient Solutions
- Advances in Customer Engagement
- Digital Innovation and Analytics
- Patient Innovation
- Democratising Artificial Intelligence
Day two coverage
Highlights of day two included Google's Ryan Olohan on how we can be better and the European launch of Orchestrated Customer Engagement by IQVIA - with insights as to what this can mean to the industry from Bernd Haas and Agnieszka Wolk.
You can view the full coverage from Day Two below - or insights from days one and three here.
