Deep Dive

Sales & Marketing
Refining digital collaboration

Refining digital collaboration

Pharmaceutical companies are traditionally more conservative with their approach to and incorporation of new technologies; however, prior to COVID, the industry had begun moving toward inte

Sales & Marketing
Closing pharma’s communication gap with patients

Closing pharma’s communication gap with patients

The pharma industry has been talking about being patient-centric for years, but often that rhetoric hasn’t been accompanied by real change in the way product development is carried out.

Digital
Deep Dive Communications 2020

Deep Dive: Communications 2020

COVID-19 might have forced pharma to finally fully embrace digital comms, but it’s been a steep learning curve and expertise varies across the industry.