Barcelona Live 2018

Sales & Marketing
Barcelona Live 2018

Exclusive live coverage from eyeforpharma Barcelona 2018, brought to you by pharmaphorum and IQVIA

pharmaphorum in conjunction with IQVIA present exclusive highlights and coverage generated on-site at the eyeforpharma Barcelona 2018 conference.

Key themes for eyeforpharma this year were:

  • Commercial Model Innovation
  • Augmented Intelligence
  • Enhanced Patient Solutions
  • Advances in Customer Engagement
  • Digital Innovation and Analytics
  • Patient Innovation
  • Democratising Artificial Intelligence

Day One live coverage from March 13th can be viewed by clicking on the image below.

Highlights include:

  • Kris Sterkens, Janssen’s company group chairman for EMEA region, who will discuss how the company plans to redefine its role in a volatile, uncertain, complex and ambiguous world.
  • Alistair Grenfell, IQVIA’s president for North Europe, Middle East, Africa, will discuss strategies to drive growth in a world of increasingly precise medicines.

Day Two live coverage from March 14th can be viewed by clicking on the image below.

Highlights included Google's Ryan Olohan on how we can be better and the European launch of Orchestrated Customer Engagement by IQVIA - with insights as to what this can mean to the industry from Bernd Haas and Agnieszka Wolk.

Day Three live coverage can be viewed by clicking on the image below

Highlights from day three of eyeforpharma Barcelona include:

  • Giles Platford, president of Takeda’s Europe and Canada Business Unit, will open the day with a keynote speech, on the next generation of fully integrated care.
  • Elena Bonfiglioni, managing director, health and life science EMEA at Microsoft, will discuss democratising AI to empower better health outcomes.
  • A digital panel featuring the president of AstraZeneca’s Medimmune division Bahija Jallal and Roche Diabetes Care’s digital chief technology officer Jacob Sunol discussing discussed how to harness the power of digital to perform strategic transformations that deliver genuine healthcare innovation.