90TEN makes new appointments to senior management team

Ged Carroll has joined 90TEN in the newly created role of digital director.

Ged has two decades of consumer and healthcare digital experience in advertising and creative agencies, most recently as a director at Digitas Health. He previously built digital functions in London for Racepoint Global and in Hong Kong for Burson-Marsteller. Prior to this, he worked at Ruder Finn, Yahoo! and Edelman. Ged is tasked with bolstering 90TEN’s expertise to deliver insights-driven, multichannel campaigns that combine an earned-first and paid approach.

“90TEN has a strong track record in making social and digital channels work harder for our healthcare clients, especially through our influencer marketing approach,” said Peter Impey, managing director of 90TEN Communications. “Having worked with Ged in the past I know personally how transformative his work is. We not only have an amazing planner, but also a creative and digital strategist rolled into one.”

Meanwhile, Sarah Avent has joined the team from Four Health Communications. Sarah brings over fifteen years of healthcare communications and patient advocacy experience, having led multiple award-winning campaigns focused on connecting and empowering patient communities.

Both Ged and Sarah have joined 90TEN Communications, the PR division of the company, and report to its managing director as members of the consultancy’s senior management team.

In addition, senior account managers Chloe Francis and Georgie Eccles have joined 90TEN’s PR division from 3 Monkeys Zeno and Syneos, respectively. The team has also welcomed account managers Kirsty Somerscales and Nilüfer Münür from Aurora and Edelman.