Pharma

Views & Analysis

The diagnosis Hepatitis written on a clipboard

We can eradicate Hepatitis C in the emerging world - here's ...

New faster-acting and more effective treatments for Hepatitis C are transforming treatment - offering a cure for, and even eradication of, the potentially fatal infection.

Views & Analysis

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Manage Twitter for success at medical congresses

Silja Chouquet examines the Twitter noise at pharma meetings and offers pointers to keep KOLs engaged while avoiding the attention of worthless click-farm accounts.

Views & Analysis

Promoting new drugs: learnings from behavioural economics

Following on from her first article investigating how physicians make decisions, Theano Anastasopoulou explains how cognitive biases can influence the ways new drugs are promoted.

Views & Analysis

Implement digital for growth and profitability

Recognising the power of digital initiatives.

Views & Analysis

Conceptual image of a head with cog gears as brain.

Why doctors delay switching to new drugs

In the first of two articles, Theano Anastasopoulou uses behavioural economics to understand and investigate how physicians make decisions and thereby improve the take-up of new medicines.

Views & Analysis