In its bid to satisfy investors with returns on paid advertising, Twitter is damaging genuine engagement, while pharma's buying power is quoshing the opportunity for balanced conversations, say
Brand success requires pharma companies to identify and meet the needs of all those involved and communicate where the clinical and economic values lie.
New tools from the social media providers mean valuable content can be directed at specific recipients to build trust and, over time, sales, as the traditional 'push' advertising routes and met
Working in partnership, Atlantis Healthcare and pharmaphorum present a Tweetchat focussed on the real world challenges patients face in managing their COPD, with particular focus on how they t
A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.
