Views & Analysis Web and mobile technologies for health economics modelling Digital apps are more agile than longstanding solutions and allow tailored interrogation of data.
Debates & Insight Sponsored Best practices: life sciences promotional content management... Join our webinar to look at current trends and approaches to manage your promotional content materials.
Views & Analysis Patient support: balancing technology with the human touch Tangible improvements can be seen in clinical outcomes and treatment satisfaction if patients are involved.
Views & Analysis Healthcare must embrace the digital revolution Advanced robotics, big data and 3D printing can help improve patient care and reduce costs.
Views & Analysis Patient-centric trials – dream or reality? Many pharma companies claim to put patients at the heart of research, but how many live up to these expectations?
Patients Making direct-to-patient work, with Matt Wadyka Matt Wadyka, chief client strategy officer at Inizio Medical, spoke to pharmaphorum about the ins and outs of direct-to-patient programmes in pharma.
Sales & Marketing Sponsored Using AI-driven synthetic personas to take your insights fur... As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.
