Views & Analysis

Views & Analysis
female doctor and female patient engagement in medicine development

Patient Engagement is no longer optional

Regulators and health technology assessment (HTA) bodies are increasingly demanding the patient voice play a central role in drug development – making it riskier for developers to ignore th

Digital
health-innovators

Health Innovators – Mia Ekdahl

Mia Ekdahl, head of relations and communications at Health Works, an AstraZeneca division, joins pharmaphorum Editor-in-Chief Jonah Comstock to discuss the work her team is doing to approac