Deep Dive

Views & Analysis
DeepDive Patients and Partnerships

Deep Dive: Patients and Partnerships

As this issue’s title suggests, patient centricity is about more than just talking points and marketing strategies – it requires companies to truly listen to, engage with and partner with t

Views & Analysis
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True pharma-patient co-creation

A recent MS patient group forum hosted by Merck KGaA demonstrates the power of true co-creation with patients.

Views & Analysis
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Learning from online patient peer support groups

Online patient communities have become a staple part of the healthcare landscape in recent years, presenting the sector with ever greater opportunities to identify, understand and tackle un

Views & Analysis
Engaging-the-empowered-patient-1200x675-Feature

Engaging the empowered patient

Success requires addressing behaviour from the individual’s perspective, as well as a socio-cultural and environmental context, says Andy Stankus, Kantar’s general manager, Health Division.

Patients
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Digital therapeutics grow up

Back in January, pharmaphorum caught up with the Syneos Health team to discuss their experience and insights into the emerging category of digital therapeutics (DTx), and the use of softwar