Social Health: The New Patient Journey

Access to online social connections has transformed the patient journey, and your brand strategy can evolve with it to effectively meet patients where they are.

Health Union recently surveyed 2,371 patients across a diverse representation of health conditions to better understand how social health - the digital means by which health consumers engage with each other about their health - is impacting patient experiences.

95% of patients surveyed use online social resources for health reasons. How can these resources be leveraged as mutually beneficial for both patients and pharma?

For a summary of Health Union's recent survey findings - designed to help pharma and healthcare marketers make smarter, more effective marketing decisions - download the infographic.