This year has seen a rapid rise in the demand for Ozempic due to it being popularised by celebrity endorsements online, leading to a shortage of product.
Forecasting is a critical component of product management, especially in the pharmaceutical industry, where it plays a vital role throughout the product lifecycle.
Oliver Stohlmann’s Corporate Survival Hacks series draws on experiences of working in local, regional, and global life sciences communications to offer some little tips for enjoying a big b