Lucid Group acquires creative and digital consultancy Bluedog

Lucid Bluedog Jan Steele Nigel Horn Dennis O'Brien

UK-based medical communications group Lucid has made its first acquisition, adding creative and digital consultancy Bluedog to the fold.

The consultancy was set up over 23 years ago and counts UCB Pharma, Reckitt Benckiser, Estée Lauder and Visa among its clients.

Bluedog’s managing director Nigel Horn (pictured above centre) said: “I am delighted that Bluedog is joining Lucid Group. With our strongest ever year in 2018, this is a good time for Bluedog to establish itself as a leader in digital design and delivery. The partnership with Lucid Group will enable us to do this.”

The consultancy joins a group that includes the four stand-alone companies Leading Edge, Lighthouse, Lucid Partners and Vivid. Lucid said its clients would see significant benefits from be able to also work with Bluedog, including access to cutting-edge digital expertise.

Lucid CEO Dennis O’Brien (pictured above right) said: “This is a perfect match and builds on Lucid’s leadership position in medical communications. We have developed a reputation for excellent content and scientific storytelling.

“The capability that Bluedog bring is a key piece of the jigsaw. Bluedog’s talent and capability will be instrumental in enhancing our audience reach and engagement, helping transform lives. This helps us deliver our mission of improving patients’ lives through communication.”