Dentsu launches global healthcare agency dentsu health

Dentsu International has announced the launch of a global healthcare agency dentsu health.

The New York-based marketing firm said the new venture will draw upon the expertise of dentsu's global network of 2,000 health marketing experts across 85 markets in EMEA, APAC and the Americas.

The agency will provide a single point of contact now required by many of the top brands across pharma, payer, provider, device and over-the-counter brands.

Led by Matt McNally, who serves as global president, this is the third vertical offering from dentsu’s solutions group.

McNally is responsible for expanding health offerings across the dentsu network, unifying health talent across the group and driving new opportunities for clients.

Prior to joining dentsu health, McNally served as chief executive officer at Outcome Health where he directed the company’s operational and business transformation dedicated to connecting healthcare brands with relevant audiences.

Previously, McNally served as chief media officer at Publicis Health and president of Digitas Health North America.

He has been recognised as a leader and visionary in the healthcare space, according to a company statement.

He was named Agency Marketer of the Year by MM&M, PharmaVoice recognised McNally as one of the 100 most influential people in the life sciences industry, PR Week recognised him as one of the 50 Top Health Influencers, and DTC National named Matt as one of the biggest innovators in healthcare marketing.

Kent Groves, a 10+ year veteran from Merkle, another dentsu company, will join McNally as global chief strategy officer.

With 20 years of experience in health business globally, Groves worked with clients in the pharmaceutical, healthcare and animal health verticals including AbbVie, Sanofi, BMS and Boehringer Ingelheim to name a few, focusing on engagement, communication and CRM strategy in the US, Canada, Europe and Australasia.