Branding Science opens new office in Germany

The healthcare brand consultancy Branding Science has opened a new office in Germany. 

Founded 18 years ago, Branding Science has helped leading pharmaceutical and medical device companies with branding projects, from assessing market opportunity to preparing for upcoming launches and beyond.

Dr Anne-Sophie Lenoir heads the new Berlin office. Born in Belgium, she has an international background and has worked with leading pharmaceutical and medical device companies for several years.

Lenoir said: "To stand out from the competition and address today's challenges, such as digitalisation and market access, our clients need more than just research findings - they need data-driven, actionable recommendations that translate those insights into brand strategies that drive commercial success.

"We always start from our client's key decision points, and we ask the right questions to enable them to make strategic decisions with confidence. We look forward to building a strong team in Berlin and getting closer to our clients by working directly from Germany!"

The company said it has a tailored approach to programmes with presentations and workshops that aim to engage stakeholders.

It has a team of “Brand Scientists” who are comfortable with both qualitative and quantitative research techniques as well as innovative tools, so that the choice of a research approach is always driven by the client’s specific business issue.

Joe Gadilhe, managing director UK & Europe, said: "We are proud of the work we have done in Germany over the last few years. The launch of our Berlin office underlines our commitment to better support our German clients.

"With its diverse and creative atmosphere, Berlin is a perfect fit for Branding Science and our company culture!"