Deep Dive

Digital
Time to fix pharma’s outdated business model

Time to fix pharma’s outdated business model

The disconnect between payers and pharma companies is just one symptom of pharma’s outdated business model, according to Janssen’s company group chairman EMEA, Kris Sterkens.

Digital
Bringing gene therapies to market

Bringing gene therapies to market

Doug Danison, vice-president, head of access, value and evidence strategy at bluebird bio, a gene therapy company, looks at the obstacles, opportunities and required change in thinking need