Demystifying what digital means, empowering people to ‘think digitally’ and acting with confidence are game changing factors for pharma communications according to Katrine Bach, the CEO of&
Now that the GDPR deadline of May 25 has come and gone, many life sciences companies will have come to realise that GDPR compliance is not simply a legal problem or an IT project, but an enterprise
The concept of evidence-based medicine (EBM), coined by Gordon Guyatt in 1992 to refer to the use of modern, best evidence in making decisions about the care of individual patients
From marvels of engineering to the structured application of common sense, innovation in health is at the heart of what the health service is and how it has evolved over the last 70 years.
A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.