Views & Analysis

Views & Analysis
Improving-medicines-adherence-with-VR

Improving medicines adherence with VR

With medicine adherence still a major problem for pharma and healthcare systems, a collaboration between Cognitant Group and Addenbrooke’s Hospital –supported by grants from UCB and Pfizer

Views & Analysis
loubna-bouarfa-okra-PD

The steps for successful AI

We speak to machine learning expert Loubna Bouarfa about getting life sciences to embrace AI and what makes for a successful use of the technology.

Views & Analysis
Bringing-performance-marketing-into-pharma-1200x675-Feature

Bringing performance marketing into pharma

Matt Lowe from performance.io says that performance marketing disciplines including SEO should underpin every element of a pharma marketing strategy, but are almost non-existent in the indu