In the first pharmaphorum podcast of 2020 Roche’s Conor Megaw talks about his company’s approach to big data and how some of its partnerships have been performing.
The pharmaceutical industry faces a perfect storm, with unsustainable growth in healthcare costs, increasing costs of drug discovery, and the shift to a value-based payment model.
Whether artificial intelligence (AI) could replace reps entirely was the subject of a discussion at this year’s Veeva’s European Commercial & Medical Summit.
Even with discussions about artificial intelligence (AI) becoming part of everyday life, it can sometimes still be difficult to see the practical application of these technologies in our da
From AI assisted robotic surgery to clinical diagnosis, image analysis and administrative tasks, the use of artificial intelligence and machine learning (ML) technologies is increasing with
A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.
