Views & Analysis

Views & Analysis
Frontiers-Health-2019-Banner-840x480-Day1

Frontiers Health 2019 – day one

Digital health innovation conference Frontiers Health kicks off its 2019 run on Wednesday 13 November, when it returns to the Frank Gehry-designed AXICA Congress and Conference in

Views & Analysis
Improving-medicines-adherence-with-VR

Improving medicines adherence with VR

With medicine adherence still a major problem for pharma and healthcare systems, a collaboration between Cognitant Group and Addenbrooke’s Hospital –supported by grants from UCB and Pfizer

Views & Analysis
loubna-bouarfa-okra-PD

The steps for successful AI

We speak to machine learning expert Loubna Bouarfa about getting life sciences to embrace AI and what makes for a successful use of the technology.

Views & Analysis
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Bringing performance marketing into pharma

Matt Lowe from performance.io says that performance marketing disciplines including SEO should underpin every element of a pharma marketing strategy, but are almost non-existent in the indu