Digital Health Views & Analysis

Views & Analysis

How augmented reality is leading to real world patient impro...

It’s been a long time since the summer of 2016 when Pokémon Go was the biggest news in augmented reality (AR).

Views & Analysis

Harnessing the potential of AI in commercial life sciences

Artificial intelligence (AI) has gained significant momentum in life sciences over the past few years.

Digital

Artificial-intelligence-in-pharma-sales-and-marketing

Artificial intelligence in pharma sales & marketing: practic...

The buzz around AI can often be overwhelming, with little indication of how to separate wishful predictions from practical technologies that are available now.

Digital

Personalised digital health: A tool, not a silver bullet

Digital health tech has the potential to help us all live longer, healthier lives – but it isn’t a population health silver bullet, it’s just one tool in the sector’s wide and diverse armou

Views & Analysis

Which big pharma firms are best at digital?

New research by The Worldcom Public Relations Group has ranked pharmaceutical companies according to their usage of digital channels – with Bayer, Pfizer and Boehringer Ingelheim coming out

News