The right people and the right environment for innovative comms

Mike Dixon, CEO of the Healthcare Communications Association, discusses the biggest challenges facing the sector during and after COVID, from digital innovation to talent and sustainability.

With influence in areas as diverse as launch strategies, corporate reputation, and marketing, healthcare comms is something no company should be slacking on.

But Mike Dixon, CEO of the Healthcare Communications Association (HCA), says that comms teams within pharma still often find it difficult to get a seat at the top table to help convince leadership of the function’s true strategic value.

He says this is partly due to big in-house comms teams being a relatively new concept for the industry.

• Read the full article in pharmaphorum's Deep Dive digital magazine