HLTH Europe: What drives strong pharma-tech collabs

At HLTH Europe 2025 in Amsterdam, pharmaphorum Deep Dive editor Eloise McLennan sat down with Eugene Borukhovich (CEO, YourCoach Health), David Klein (CEO, Click Therapeutics), and Malin Johansson (head of digital health partnerships, Novo Nordisk) to talk about what it really takes to build successful collaborations between pharma and health tech.

Fresh off the stage from their panel 'Pharma partnering: Perfect partners or digital dilemma?', the trio discusses how trust, transparency, and cultural alignment form the foundation of strong partnerships, and why shared values are just as important as shared goals.

The group also dives into some of the biggest barriers holding partnerships back – from pharma’s traditional processes to the challenge of financial attribution for digital health tools – and shares what their companies have coming up next, from real-world data releases to direct-to-consumer initiatives and software-enhanced drug combinations.