Axtria Ignite 2025: Ritesh Mehra talks AI, culture, and commercial change in life sciences

Digital

Interview at Axtria Ignite 2025 with Ritesh Mehra

Onsite in Princeton, New Jersey for the Axtria Ignite 2025 conference, web editor Nicole Raleigh spoke with Ritesh Mehra, CFO, US, at Ferring Pharmaceuticals.

The conversation explores the shift from generative AI (GenAI) to agentic AI and what this might mean for life sciences, including in terms of commercialisation, but also as concerns culture.

To watch this and other conversations at Axtria Ignite 2025, explore more here.

Nicole Raleigh

15 September, 2025

Axtria Ignite

/themes/custom/pharmaphorum_theme/library/img/article-label-image/ondemand.png

Sales & Marketing

Physicians walking and using tablet devices

How to meet your physicians where they are online

A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.