Views & Analysis Surviving COVID-19 as a bone marrow transplant patient Jayne Snell is one of the 1.5 million people in the UK to receive a letter asking them to stay at home for three months in a bid to avoid COVID-19.
Views & Analysis Coronavirus pharma news roundup – 17/04/20 As Europe and the US mooted easing lockdown restrictions this week, pharma ramped up its testing of vaccines and antiviral drugs – but there are signs that the virus is starting to bite int
News Roche develops new COVID-19 antibody test Roche has announced it is developing a new serology test to detect COVID-19 antibodies, with a planned launch date in early May.
Patients Making direct-to-patient work, with Matt Wadyka Matt Wadyka, chief client strategy officer at Inizio Medical, spoke to pharmaphorum about the ins and outs of direct-to-patient programmes in pharma.
Sales & Marketing Sponsored Using AI-driven synthetic personas to take your insights fur... As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.