Servier reveal how they are using data to empower their field forceThe French independent pharmaceutical Servier is putting data at the foundation of its customer relationship management strategy. Sebastien Share XServier reveal how they are using data to empower their field forcehttps://pharmaphorum.com/sales-marketing/servier-reveal-how-they-are-using-data-to-empower-their-field-force/
How to craft responsive clinical trials that are designed for successWithout the right design, right data and right decisions, idealised clinical trial plans cannot be translated into blueprints Share XHow to craft responsive clinical trials that are designed for successhttps://pharmaphorum.com/r-d/how-to-craft-responsive-clinical-trials-that-are-designed-for-success/
Teva’s strategy for multichannel engagementTeva has a simple strategy for multichannel customer relationship management (CRM) and at its heart is the alignment Share XTeva’s strategy for multichannel engagementhttps://pharmaphorum.com/sales-marketing/tevas-strategy-for-multichannel-engagement/
Lundbeck’s digital strategy and how they manage global and local contentLike all large pharmaceutical companies, Lundbeck operates and manages many different digital marketing and information channels. The Danish Share XLundbeck’s digital strategy and how they manage global and local contenthttps://pharmaphorum.com/sales-marketing/lundbecks-digital-strategy-and-how-they-manage-global-and-local-content/
Tell us: how fast is pharma innovatingpharmaphorum is conducting some research into how pharmaceutical marketers are innovating amidst the increasing demands of engaging in Share XTell us: how fast is pharma innovatinghttps://pharmaphorum.com/sales-marketing/tell-us-how-fast-is-pharma-innovating/
How to optimise pharma’s digital HCP engagementPharmaceutical companies face a ‘digital imperative’ to engage with healthcare professionals through their preferred mix of channels if Share XHow to optimise pharma’s digital HCP engagementhttps://pharmaphorum.com/debates-insight-sales-marketing/how-to-optimise-pharmas-digital-hcp-engagement/
A blueprint for healthcare: Brand strategy and planningWhen pharmaceutical and biotech companies are working on their brand strategy and conducting brand planning it is vital Share XA blueprint for healthcare: Brand strategy and planninghttps://pharmaphorum.com/sales-marketing/a-blueprint-for-healthcare-brand-strategy-and-planning/
Breaking new ground in digital content delivery for pharmaIt’s all too easy for pharmaceutical processes to slow marketing campaigns, rendering them unmanageable and ineffective, but a Share XBreaking new ground in digital content delivery for pharmahttps://pharmaphorum.com/sales-marketing/breaking-new-ground-in-digital-content-delivery-for-pharma/
Good data supports pharma sales reps to drive lead generationAllow pharma sales reps to focus on the job in hand by making sure they have access to Share XGood data supports pharma sales reps to drive lead generationhttps://pharmaphorum.com/sales-marketing/good-data-supports-pharma-sales-reps-to-drive-lead-generation/
