Incentivising people with KPI-linked bonuses is nothing new. Especially in commercial roles it has long been standard. The issue with KPIs is they can be very ineffective.
The COVID-19 pandemic has demonstrated the importance of health data and how its availability in real time can reveal new insights and innovations that can improve health outcomes for patie
A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.
