In the world of healthcare innovation, it’s easy to lose sight of healthcare’s end user – the patient – and to find yourself designing solutions that don’t truly align with their problems.
As the healthcare industry emerges from the COVID-19 pandemic into a new, digitally supercharged world, stakeholders across the industry are moving fast to embrace digital transformation.
At Frontiers Health 2022, pharmaphorum editor-in-chief, Jonah Comstock, sat down with industry experts from across the life sciences to learn more about the digital therapies, breakthrough
The demand for high-calibre, sharply-focussed clinical knowledge and data is increasing as HCPs streamline and recalibrate their engagements with the pharmaceutical sector.
A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.
