It is hard to think of any area of our lives that might not one day be affected by artificial intelligence, and an exponential rise in recent years has already seen it become increasingly e
There are two words we hear more and more in the era of modern marketing communications: data and storytelling. At face value, they seem like very separate entities.
The pharmaceutical industry has a substantial impact on the environment and, when it comes to sustainability, it has previously had something of an image problem.
A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.
