Managing the challenges and embracing the opportunities of E...
The way HTAs are conducted in Europe is changing. And, if organisations act now to overcome the challenges, they could reap the rewards for years to come.
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The way HTAs are conducted in Europe is changing. And, if organisations act now to overcome the challenges, they could reap the rewards for years to come.
Healthcare professional (HCP) engagement is a term known to everyone who’s trying to win attention in the domain of pharma.
For the digital health and pharma suppliers we cover, February was a month of changes, with CEOs coming and going (sometimes dramatically), and several other C-Suite and board shake-ups.
In an era where digital transformation is not just a choice, but a necessity, pharmaceutical companies are quickly adapting to meet the needs of their healthcare providers and patients.
When Alphabet announced in 2021 that its AlphaFold AI could predict the structure of almost
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