Articles
Immuno-oncology: driving new marketing strategies

Immuno-oncology: driving new marketing strategies

The latest advances in cancer therapy, coupled with the drive to bring new drugs to market via accelerated access programmes, means market researchers must keep pace to support optimum position

Articles
Patient services: an unmet need

Patient services: an unmet need

Research with patients shows that they want more information on disease risk in the pre-treatment phase and if pharma companies can engage with them at this early stage, they can build trust an

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