Articles
Best practices in achieving sales force effectiveness

Best practices in achieving sales force effectiveness

We spoke with Mohamed Khater of Bayer HealthCare on sales force effectiveness and the implementation of a customer-centric approach. Pharma and biotech companies are adjusting their sales force model in line with changing customer behaviour and a highly...

Articles
Editor’s voice: March – introducing some new themes

Editor’s voice: March – introducing some new themes

Rebecca Aris provides her monthly update on content highlights, new things to come and some rather interesting new developments over at pharmaphorum towers. This month you will no doubt have noticed the little window popping up on the site inviting you to take part in a short survey. Don’t worry – it is not...

Articles
Creating digital marketing success now

Creating digital marketing success now

Top advice from Megaera Harris on digital marketing. Digital marketing is ever-evolving, tracking along with technology trends and revolutions. Now, more than ever, the customer is...

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