Articles
A beginner’s guide to digital pharma: part 13 – mobile marketing

A beginner’s guide to digital pharma: part 13 – mobile marke...

Everyone always seems to be on their mobile phone these days. In this week’s beginner’s guide to digital pharma we discuss why you should be on their mobile phone too. Simple - it’s targeted, it’s an amazing way to engage and have a one-on-one conversation with your customers, it’s very cost effective if…

Articles
A beginner’s guide to digital pharma: part 14 – online advertising

A beginner’s guide to digital pharma: part 14 – online adver...

Look up and look right and you’ll see banner adverts, but how effective are they for our industry? This week we explain the basics of online advertising in pharma. We’re all hearing big numbers about the value of online advertising – companies like Facebook and Google have made multi-million dollar industries out of it…

Articles
A beginner’s guide to digital pharma: part 15 – implementation

A beginner’s guide to digital pharma: part 15 – implementati...

All this digital strategy is all well and good but how do you actually know it’s working when you put it into practice? Our penultimate beginner’s guide to digital pharma takes a look. Well, we’ve covered a whole range of areas from websites, social media into online marketing and right through to using mobile phones for digital initiatives…

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