Articles
A beginner’s guide to digital pharma: part 9 – mobile apps!

A beginner’s guide to digital pharma: part 9 – mobile apps!

We’re on the move in the latest part of our beginner’s guide to digital pharma. Welcome to the world of mobile apps, which might just change the face of healthcare forever. When I got up this morning I found myself feeling a bit groggy, so decided to check my sleep cycle app on my iPhone to see when I slept most during the night…

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A beginner’s guide to digital pharma: part 11 – SEO

A beginner’s guide to digital pharma: part 11 – SEO

Did you find this article through Google? If so, then SEO played a part and in our latest piece on all things digital we explain how to make your brand visible to the search engines. There is so much to say about the “art” of search engine optimisation, or SEO as it’s commonly called, that it’s hard to know where to begin…

Articles
A beginner’s guide to digital pharma: part 12 – email marketing

A beginner’s guide to digital pharma: part 12 – email market...

Ever gone to a website via a marketing email that caught your attention? This week we explore email marketing and find it’s not all spam if done the right way! Well, we said we’d cover email and mobile marketing this week, but then we decided these areas were so important that we decided to cover them one at a time…

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