Articles
Pharma and patient communities interacting

Pharma and patient communities interacting

Jeanne Barnett offers top tips on how pharma can better interact with patient communities. As a patient advocate and the owner of an active social health community: cysticfibrosis.com, I liken patient health communities to...

Articles
Market access - what now?

Market access - what now?

Continuing our market access theme, Iain Claxton investigates successful market access. Market Access has become the buzz-word within the Healthcare industry. There is no shortage of scholarly articles, publications and...

Articles
Social pharma faces: Faisal Ahmed

Social pharma faces: Faisal Ahmed

We speak to digital and social media expert, Faisal Ahmed, about how the pharma industry can embrace social media and the future of digital marketing. Over the course of our social pharma faces series we have spoken with many people at the forefront of innovation...

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